TITLE

ITV2 promises flexible airtime sales strategy

AUTHOR(S)
Beale, Claire
PUB. DATE
November 1998
SOURCE
Campaign;11/06/98, Issue 45, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of ITV2, ITV's digital television channel, to adopt an airtime sales strategy designed to offer advertisers a more flexible way into the brand. Launching date for the airtime on the channel; Information on ITV2.
ACCESSION #
1315074

 

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