TITLE

Ratings swing for the fences

AUTHOR(S)
Dempsey, John
PUB. DATE
May 2004
SOURCE
Variety;5/17/2004, Vol. 395 Issue 1, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the performance of the Major League Baseball Nielsen ratings in the U.S. Average rating of the television coverage of baseball games; Increase in the ratings in individual markets of the baseball teams; Reasons for the increase in ratings.
ACCESSION #
13148687

 

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