Auto Nation

Embrey, Alison
May 2004
Convenience Store News;5/3/2004, Vol. 40 Issue 6, p85
Trade Publication
Most convenience stores rely on car traffic for the majority of their customers throughout the day, yet a customer in need of engine oil often needs a magnifying glass and a compass to find the automotive products section once inside. As a c-store category, automotive products are often overshadowed by their high-volume brethren in merchandising, display and promotional efforts. Some retailers have caught on to this, and are beefing up their offering to include a full line of car-care products and accessories, inside and out of the store. Research showed that these types of automotive appearance products cater to more than just automotive enthusiasts.


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