TITLE

Auto Nation

AUTHOR(S)
Embrey, Alison
PUB. DATE
May 2004
SOURCE
Convenience Store News;5/3/2004, Vol. 40 Issue 6, p85
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Most convenience stores rely on car traffic for the majority of their customers throughout the day, yet a customer in need of engine oil often needs a magnifying glass and a compass to find the automotive products section once inside. As a c-store category, automotive products are often overshadowed by their high-volume brethren in merchandising, display and promotional efforts. Some retailers have caught on to this, and are beefing up their offering to include a full line of car-care products and accessories, inside and out of the store. Research showed that these types of automotive appearance products cater to more than just automotive enthusiasts.
ACCESSION #
13140811

 

Related Articles

  • SHOP TALK. WEST, TRACY // Forecourt Trader;May2011, p55 

    The author reflects on the different promotions launched by convenience and forecourt stores in Great Britain.

  • A cool promotion. Roper, Jac // Convenience Store;9/11/2015, p15 

    The article offers information on the importance of sales promotion by Diageo convenience store through offering of free refrigerator for every purchase of 15 cases cans of G&T mixers, beverage use to mix with alcoholic drinks.

  • In-Store Merchandising That Screams Foodservice. Azzato, Maureen // Convenience Store News;Jan2014, Vol. 50 Issue 1, p10 

    The article offers recommendations on foodservice marketing and merchandising for the U.S. convenience store business from the Convenience Store News How to Crew experts. It stresses leveraging all available outdoor advertising and promotion locations to make it known that quality foodservice is...

  • Endcaps maximize C-store sales: Panel. Weisenberger, Cora // Supermarket News Expert Blog;5/22/2014, p8 

    The article focuses on the impact of using endcaps in convenience stores particularly in boosting sales of products. Topics discussed include the average time customers spend in a convenience store and the major sales driver for the channel. Snack aisles and vendor displays are also mentioned as...

  • SHELF LIFE. Bennett, Stephen // National Petroleum News;Aug2006, Vol. 98 Issue 9, p34 

    The article discusses on effective shelf display and merchandising for convenience stores. According to Michael Lawshe, a store design and merchandising consultant, convenience store owners should borrow ideas from drugstores and supermarkets in using shelving systems creatively to highlight...

  • Changing and Staying the Same. Armour, Hank; Wood Jr., Michael // CSP;2014 State of the Industry Summit, Vol. 25 Issue 7, p8 

    The authors discuss the evolution of convenience store operators in the U.S. to adapt to the changing industry landscape and to survive as a retail channel. They emphasize how the industry has evolved through a different ways, including selling healthier items, incorporating sustainable...

  • Make the Most of Your Pre-Owned Profit Center. Jones, Steve // Motorcycle Product News;May2011, Vol. 37 Issue 5, p8 

    The article offers guidelines for starting and raising profit for previously-owned businesses. It discusses various elements to gain profitability including acquisition, appraisal, and reconditioning. The author suggests that merchandising and advertising increases business earnings by promoting...

  • A retailer revs up sales. Ross, Sativa // Aftermarket Business;May2006, Vol. 116 Issue 5, p48 

    The article discusses the benefits of showcasing two vehicles, which Kevin Shine, owner of the First Capitol Four-Wheel Drive, displays some of the automotive supplies sold. These vehicles are the four-wheel-drive Bronco, loaded with the firm's products such as fender flares, winch kit, and...

  • Snack attack!  // British Baker;11/6/2009, Vol. 1 Issue 21, p18 

    The article offers tips on how to increase the sales of baked products in Great Britain. According to marketing research firm him!, one can augment the daily sales by one third because 30% of customers visit cafés, bakeries or convenience stores to look for snacks and spend 5.26 pounds in...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics