May 2004
Convenience Store News;5/3/2004, Vol. 40 Issue 6, p60
Trade Publication
Convenience stores sold almost $2.8 billion in cold dispensed beverages, with the category dominated by fountain carbonated drinks. At 86.2 percent of sales, it is crucial for operators to get their carbonated fountain product mix right. This can be tricky, however, particularly with non-carbonated and sports drinks taking up more and more space at the fountain. The fountain, which is basically syrup and water, offers margins that are higher than for packaged beverages. Thirty-one percent of average c-store shoppers in CSNews' latest Shopper Panel purchased a fountain drink, but 46 percent of shoppers who bought a foodservice item these beverages.


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