May 2004
Convenience Store News;5/3/2004, Vol. 40 Issue 6, p48
Trade Publication
Though the packaged beverage category ranks fourth in terms of convenience stores sales, it ranks second in gross margin contribution. Total sales for the category hit $12.9 billion in 2003, while margins averaging 33 percent brought $4.3 billion in margin dollars. Carbonated beverages grew by 6.9 percent in sales but only 2.1 percent in units, according to ACNielsen, while non-carbonated beverages increased by 3.2 percent in sales and 0.5 percent in units, a reflection of some manufacturer pricing increases during the year. Diet carbonated soft drinks increased in sales by 15.4 percent for the year, compared to growth of only 4 percent for regular soft drinks.


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