May 2004
Convenience Store News;5/3/2004, Vol. 40 Issue 6, p44
Trade Publication
With strong sales, driven by the increasing popularity of light beer, low-carb options and imports, the beer category ranked second among convenience store sales in 2003, bringing in $15.3 billion. What has sparked the segment is light beer, which garnered the highest sales for the category and the majority of the sales share at 51.2 percent. Survey company ACNielsen Corp. put sales up 5.2 percent and units up 3.1 percent for 2003. With 41.5 percent of c-store beer sales, regular beer sales were 24 percent lower than those of light beer.


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