TITLE

Back to business basics

AUTHOR(S)
Labrow, Peter
PUB. DATE
May 2004
SOURCE
IT Training;May2004, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
According to the article author, general skills such as legal cover are far more important than technical prowess as the key to a successful e-business. According to Jonathan Wall, marketing director at online IT re-seller dabs.com, IT skills are one of the smallest parts of the mix — and actually the easiest skills to source. Wall insists that e-business success is not especially dependent on technology skills. James Oughton, chief technical officer at Digital Vision Inc., sees marketing as the main driver to online success—and he is clear about what makes an e-business's marketing really fly. INSET: Case study.
ACCESSION #
13135804

 

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