TITLE

Back to business basics

AUTHOR(S)

Labrow, Peter

PUB. DATE

May 2004

SOURCE

IT Training;May2004, p38

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

According to the article author, general skills such as legal cover are far more important than technical prowess as the key to a successful e-business. According to Jonathan Wall, marketing director at online IT re-seller dabs.com, IT skills are one of the smallest parts of the mix — and actually the easiest skills to source. Wall insists that e-business success is not especially dependent on technology skills. James Oughton, chief technical officer at Digital Vision Inc., sees marketing as the main driver to online success—and he is clear about what makes an e-business's marketing really fly. INSET: Case study.

ACCESSION #

13135804

 

Related Articles

• STOCKWATCH. Walker, David // Photo District News;Feb2002, Vol. 22 Issue 2, p60 

  Features several companies engaged in selling photographs on the Internet. Discussion of the improvements in photography; Information on the different products of Brand X Pictures, Digital Vision, ImageSource and Thinkstock.

• What savvy companies have learned about e-commerce. Marshak, Ronni // Network World;06/28/99, Vol. 16 Issue 26, p55 

  Identifies key factors affecting success of businesses involved in electronic commerce. Characteristics of electronic commerce Web sites; Customer relations; Personalization capabilities; Shopping opportunities and quality.

• Legal strategies--Becoming Dot.com. Draughon, Richard Scott // Information Executive;Jan2001, Vol. 5 Issue 1, p4 

  Focuses on the legal strategies needed for transition into the corporate dot-com status and involvement in electronic commerce. Establishment of brand recognition; Delivery of content including products and services; Development of a delivery system consisting of three basic elements.

• In the blank. Els, Frik // Finance Week;5/10/2002, p13 

  Reports on the relationship between local and multinational information technology companies. Achievement of Black economic empowerment; Task of consolidating information technology functions; Calculation of the overall spending market.

• 6 Conclusions.  // Hume Papers on Public Policy;1999, Vol. 7 Issue 4, p80 

  Focuses on electronic commerce. Benefits from information technology; Increase of business to business transactions; Market for digitized information.

• On the road. Anderberg, Ken // Communications News;Sep2001, Vol. 38 Issue 9, p4 

  Focuses on developments related to information technology companies in New Jersey. Increase of budget on information technology; Trend on electronic business; Adoption of enterprises on voice-over internet protocol (VoIP) technology; Low cost alternative to VoIP.

• Indiana's e-Scorecard. Kaelble, Steve // Indiana Business Magazine;Jul2000, Vol. 44 Issue 7, p8 

  Discusses the performance of Indiana's 50 largest public and private companies on the Internet, according to a study by Keane Inc. Web page offerings of the companies; Growth of electronic commerce in Indiana.

• SIX MYTHS OF INFORMATION AND MARKETS: INFORMATION TECHNOLOGY NETWORKS, ELECTRONIC COMMERCE, AND THE BATTLE FOR CONSUMER SURPLUS. Lee, Allen // MIS Quarterly;Dec99, Vol. 23 Issue 4, plxiii 

  The article discusses the paper "Six Myths of Information and Markets: Information Technology Networks, Electronic Commerce, and the Battle for Consumer Surplus," by Varun Grover and Pradipkumar Ramanial.

• E-services Stategy Shift. Hayes, Ian S. // Software Magazine;Oct/Nov2000, Vol. 20 Issue 5, p26 

  No abstract available.

Read the Article