Houghton Mifflin Is Determined To Capture Market Share With New Social Studies, Science Textbooks

May 2004
Educational Marketer;5/17/2004, Vol. 35 Issue 15, p1
Trade Publication
Reports on the introduction of programs in elementary social studies and science to capture market share by Houghton Mifflin Co. in the U.S. Participation of the company in new adoptions of textbooks; Plan of several states to purchase adopted materials in social studies; Strategy of the company to utilize the available federal funding in reading.


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