TITLE

Houghton Mifflin Is Determined To Capture Market Share With New Social Studies, Science Textbooks

PUB. DATE
May 2004
SOURCE
Educational Marketer;5/17/2004, Vol. 35 Issue 15, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the introduction of programs in elementary social studies and science to capture market share by Houghton Mifflin Co. in the U.S. Participation of the company in new adoptions of textbooks; Plan of several states to purchase adopted materials in social studies; Strategy of the company to utilize the available federal funding in reading.
ACCESSION #
13133843

 

Related Articles

  • In Two Years Since Calif. Adoption, Record Mixed for Firm's History Texts. Viadero, Debra // Education Week;11/4/1992, Vol. 12 Issue 9, p16 

    The article provides information on the status of a textbook series published by Houghton Mifflin Publishing Co. for California's plan for teaching the social sciences. According to observers, the series would create a new generation of social-studies text book. However, two years after its...

  • Houghton Mifflin & Schlessinger Team For Social Studies Program.  // Educational Marketer;12/20/2004, Vol. 35 Issue 36, p3 

    The article reports that Houghton Mifflin Co. has tapped Schlessinger Media to provide 32 videos as part of its new K-6 social studies textbook program that will compete in state textbook adoptions during the spring 2005 purchasing season. Many of the programs Schlessinger is contributing are...

  • Social-Studies Texts Face Renewed Challenge in L.A. Vote. Viadero, Debra // Education Week;2/20/1991, Vol. 10 Issue 22, p8 

    The article informs that the Houghton Mifflin Co.'s new K-8 social studies texts are facing a barrier from the school board of Los Angeles, California. This week the board was scheduled to vote on whether to allow individual schools in the Los Angeles Unified School District to buy the books....

  • Over Protests, Calif. Board Adopts History Textbooks. Viadero, Debra // Education Week;10/24/1990, Vol. 10 Issue 8, p18 

    The article reports that Board of Education in California has approved the publication of the new social studies textbooks for school use on October 12, 1990. These textbooks are predicted to bring an end to the blandness and pabulum in California. Among the textbooks include "K-8 Series," from...

  • Interactive Learning With Rocky and Bullwinkle.  // T H E Journal;Feb99, Vol. 26 Issue 7, p36 

    Features Houghton Mifflin Interactive's Rocky & Bullwinkle's Know-It-All Quiz Game elementary education software. Capabilities; Specifications; Applications.

  • Elementary school titles. Sands, Michele; Felix, Kathie // Multimedia Schools;Jan/Feb99, Vol. 6 Issue 1, p55 

    Evaluates the elementary education software Curious George Learns to Spell from Houghton Mifflin. Format; System requirements; Description; Installation; Features; Ease of use; Product support.

  • Houghton Mifflin Pilots Two College E-Textbook Models; Builds Classroom Management System.  // Educational Marketer;5/2/2005, Vol. 36 Issue 13, p1 

    Reports on the testing of Houghton Mifflin Co. of two e-textbook models in the U.S. Response of the company to the imminent transition from print to technology of educational materials; Aim of the company to determine what students are looking for in terms of layout, price, and functionality of...

  • The net: The coming revolution in teaching economics? Bullwinkle, Kristeen // Region (10453369);Dec98, Vol. 12 Issue 4, p58 

    Discusses the discovery of how textbooks and web sites can be used together for teaching and studying economics. Comparison between textbooks and Web sites; Advantages of Web sites; Plans of Houghton Mifflin to offer customized course materials through an online content database; Problems faced...

  • netLibrary, Houghton Mifflin to Launch Digital Textbook Initiative. Hane, Paula J. // Information Today;Jan2001, Vol. 18 Issue 1, p31 

    Reports on the plans of netLibrary and Houghton Mifflin to launch a digital textbook initiative using netLibrary's Metatext as of January, 2001. Plans to provide college students and instructors with access to electronic textbooks; Details of the online textbooks which contain all the...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics