TITLE

Millbrook aims for the top spot with new bed division

AUTHOR(S)
Westphal, Linda
PUB. DATE
May 1998
SOURCE
Cabinet Maker;05/29/98, Issue 5090, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the roll out of the Pocket Latex Co. (PCL) International division of Millbrook Bedding in Great Britain in May 1998 via an advertisement in `The Daily Telegraph.' Mission statement of the division; Range of beds under the PLC International brand; Initiatives launched to ensure PLC is sold as an aspirational brand; Pricing for PLC range of beds.
ACCESSION #
1313329

 

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