'Brush up on sales'

April 2004
Travel Weekly: The Choice of Travel Professionals;4/26/2004, Issue 1715, p3
Trade Publication
Advantage agents are losing business by failing to perform basic sales practices correctly, a new study has revealed. Research unveiled at its conference in Kuala Lumpur, Malaysia showed many just do not have what it takes to win customers. On the positive side, the majority of agents approached by a mystery shopper were upbeat and chatty. The mixed picture emerged during telephone research commissioned by Advantage head office and carried out by benchmarking analyst BPA.


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