BofA's 'Customer Voice' Sounds Off in ePayments

Adams, John
May 2004
Bank Technology News;May2004, Vol. 17 Issue 5, p37
Trade Publication
Discusses Bank of America's "voice of the customer program" which was created for product rollouts. Success of the bank in the Internet bill-payment market; Outline of the bank's complex customer models and easy-to-use technological enhancements; Product evaluation through customer polling.


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