TITLE

BofA's 'Customer Voice' Sounds Off in ePayments

AUTHOR(S)
Adams, John
PUB. DATE
May 2004
SOURCE
Bank Technology News;May2004, Vol. 17 Issue 5, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses Bank of America's "voice of the customer program" which was created for product rollouts. Success of the bank in the Internet bill-payment market; Outline of the bank's complex customer models and easy-to-use technological enhancements; Product evaluation through customer polling.
ACCESSION #
13122674

 

Related Articles

  • B of A to give corporations many paths to account info. Power, Carol // American Banker;3/16/1999, Vol. 164 Issue 50, p16 

    Discloses plans of Bank of America to distribute electronic devices to its corporate customers in order to enhance communication. Aim to personalize interactions with users of Bank of America Direct, an Internet-based service for large corporate users; Mechanics; Benefits; Origins of the service.

  • Don't wait for a "plain English" law. Liosnoff, Alexander // ABA Banking Journal;Jul83, Vol. 75 Issue 7, p58 

    Illustrates the success of Bank of America in attracting customers when it adopted a plain English language approach to preparing its forms and documents. Importance of bank forms, documents and other communication materials that people can readily understand; Advantages of plain English.

  • CONSUMER CONTROL BRINGS BRAND LOYALTY. Chang, Rita // Advertising Age;3/30/2009, Vol. 80 Issue 11, p26 

    The article examines the mobile Internet marketing and mobile banking services offered by Bank of America. The company's Web site has offered mobile banking services to consumers via application software for the iPhone smartphone since 2007. This is said to represent the future of Internet...

  • Taking Small Business To the Web...Again. Malakian, Anthony // U.S. Banker;Dec2007, Vol. 117 Issue 12, p40 

    The article discusses the small business enterprises, as a great part in bank's success in the U.S. According to a survey by Aite, 69% of the large banks consider small businesses important to their success and 80% of community banks are focusing on such businesses. On the small business...

  • Bank of America and first direct case studies.  // Bank of America & First Direct Case Studies: Improving Customer ;Nov2005, p1 

    Presents a case study which looks at how the Bank of America has set up an innovation unit to test the water of various financial products before they are rolled out nationwide. Effect of the thorough research of customers' needs on improving its business; Information on how improvements to the...

  • BofA Customers' Online Banking Use Grows. McKenna, Andrea // CardLine;7/9/2010, Vol. 10 Issue 27, p5 

    The article reports that there has been a consistent growth in the online-banking and bill-pay segments of Bank of America Corp. (BofA) during the past five years. The number of BofA online banking customers' accounts as of March 31, 2010 was 29.85 million, which is 129% higher than the 13.05...

  • Monitoring reveals large bank service anomalies. Leppik, Pefer U. // North Western Financial Review;1/1/2012, Vol. 197 Issue 1/2, p6 

    The article focuses on the results of the 2011 National Customer Service Survey in large banks in the U.S. in terms of customer service call. It says that major banks such as Citibank NA and Bank of America Corp. provided mediocre services and that over a third of customer issues were not...

  • B of A Blames ACH Errors on Software. Bills, Steve // American Banker;9/23/2002, Vol. 167 Issue 182, p24 

    Reports on the incorrect automated clearing house payments by the Bank of America Corp. to the accounts of customers in Florida and Tennessee due to a software glitch. Problems of excess or no payments to the customers; Reimbursements of fees charged to the customers due to the error.

  • Survey: Banks Are Poor 'Advocates' Sundaramoorthy, Geeta // American Banker;6/10/2005, Vol. 170 Issue 111, p20 

    Reports on a survey of the customer advocacy provided by banks. Results showing less than 30% of customers at JPMorgan Chase & Co., Citigroup Inc. and Bank of America Corp. believe their banks do what is best for them, and not just their bottom line; Ranking of the member-owned USAA, which...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics