TITLE

The Great Divide

AUTHOR(S)
Adams, John
PUB. DATE
May 2004
SOURCE
Bank Technology News;May2004, Vol. 17 Issue 5, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the use of customer segmentation in customer relationship management. Use of customer segmentation by the Royal Bank of Canada to maximize profits; Insights of Commerce Bancorp chief executive officer Vernon Hill on the beneficial usage of customer segmentation; Consideration of data mining and outbound sales efforts.
ACCESSION #
13122643

 

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