TITLE

When You've Lost the Power to Set Prices

AUTHOR(S)
McClearn, Cameron C.
PUB. DATE
May 2004
SOURCE
Across the Board;May/Jun2004, Vol. 41 Issue 3, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses tips on gaining corporate power to set prices. Elements necessary to master pricing power; Targeting markets wherein you can deliver unique value; Need to understand customer needs.
ACCESSION #
13118573

 

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