TITLE

Hyundai shakes up insight to target key buying times

AUTHOR(S)
Balmond, Sarah
PUB. DATE
May 2004
SOURCE
Precision Marketing;5/7/2004, Vol. 16 Issue 27, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the restructuring of the customer relationship strategy of Hyundai in Great Britain. Implementation of sophisticated insight program; Comprehension of people's car-ownership cycle; Increase segmentation of the database.
ACCESSION #
13103899

 

Related Articles

  • SALES PROMOTION: Fact focus.  // Design Week (Online Edition);4/21/2011, p2131 

    The article offers news briefs related to sales promotion in Great Britain. Price promotion and voucher codes have resulted in bringing down the price for online businesses. It informs that though products are bought largely through promotion on the internet, in-store promotions have resulted in...

  • To make the sale easier, establish prospect rapport. Gitomer, Jeffrey // Long Island Business News (7/1993 to 5/2009);02/09/2001, Vol. 48 Issue 6, p27A 

    Discusses guidelines in establishing rapport with customers in order to promote sales. Importance of happiness and humor; Friendliness; Budgeting of time establishing rapport.

  • Personal Touch. Fisher, Jerry // Entrepreneur;Nov98, Vol. 26 Issue 11, p104 

    Presents information on how to attract customers and improve results by what you put in your sales letters. How to create a sales pitch which will get the customer's attention; How long a paragraph should be. INSETS: Before;After.

  • Sell like Santa. Cardone, Grant // Sales & Service Excellence Essentials;Feb2013, Vol. 13 Issue 2, p4 

    The article offers several suggestions to increase the sales of a company including massive attention to consumers, personal interest in every customer and increase customer interaction.

  • Aligning IT and marketing -- The impact of database marketing and CRM. Wehmeyer, Kai // Journal of Database Marketing & Customer Strategy Management;Apr2005, Vol. 12 Issue 3, p243 

    This paper discusses the conceptual differences between database marketing and customer relationship management (CRM) with a focus on the use of information technology (IT) in both practices. Practical experiences and the results of academic research are considered when Henderson and...

  • Innovation in pharmaceutical marketing strategy: How to overcome the 30-second detailing dilemma. Mackintosh, Alasdair // International Journal of Medical Marketing;Jan2004, Vol. 4 Issue 1, p15 

    Presents an innovative pharmaceutical strategy to smoothen the strained relationship between physicians and sales representatives and to overcome the 30-second detailing dilemma. Segmentation of doctors by their attitude and behavior; Information of suitable style and contents; Use of customer...

  • HOW TO TURN CUSTOMERS INTO FRIENDS.  // Media: Asia's Media & Marketing Newspaper;8/25/2006, p22 

    The article presents several case studies related to customer relationship management marketing. Customer databases can be used to generate sales and to know the needs and preferences of the customers. Some of the problems faced in implementing the process are creation of separate department,...

  • A Great Relationship Can Clear the Way to Sales. Gitomer, Jeffrey // Business Journal (Central New York);10/20/2000, Vol. 14 Issue 42, p31 

    Presents observations and metaphors that emphasizes the importance of developing a great relationship with customers in sales promotion and marketing. Determination of a professional by the way a person does business; Observation of the Platinum Rule; Equality of one's pay to the contributions...

  • Get crunching with the numbers - it can transform results. Sables, David // Grocer;4/6/2013, p57 

    The article discusses the importance of an excellent account management that includes skills in selling, negotiation and planning to motivating customers to buy a product.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics