TITLE

Hyundai shakes up insight to target key buying times

AUTHOR(S)
Balmond, Sarah
PUB. DATE
May 2004
SOURCE
Precision Marketing;5/7/2004, Vol. 16 Issue 27, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the restructuring of the customer relationship strategy of Hyundai in Great Britain. Implementation of sophisticated insight program; Comprehension of people's car-ownership cycle; Increase segmentation of the database.
ACCESSION #
13103899

 

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