A Living brand

Smith, Ann
November 1998
Progressive Grocer;Nov98, Vol. 77 Issue 11, p21
Trade Publication
Profiles American home decorator and caterer, Martha Stewart. Success in expanding the company, Martha Stewart Living Omnimedia; Launching of her own monthly magazine; Negotiation for a buyout with Time Inc.


Related Articles

  • Next for Martha: An Agency Gig? Nudd, Tim // Adweek Eastern Edition;9/8/2003, Vol. 44 Issue 35, p42 

    In 2002, when her company won the Art Directors Club's (ADC) Vision Award for creativity and design, celebrity homemaker Martha Stewart was one of few success stories in a slumping economy. One year and one stock scandal later, the ADC in New York presents "Living Vision," an exhibition of...

  • HOUSE FOR SALE (LIVESTOCK NOT INCLUDED).  // People;6/12/2006, Vol. 65 Issue 23, p71 

    This article discusses the sale of decorator and entrepreneur Martha Stewart's house in Westport, Connecticut. Stewart purchased the home in the early 1970s and spent years refurbishing the house and the grounds while she began creating her design corporation. Stewart, who own's several other...

  • Tweak failures into winners.  // Folio: The Magazine for Magazine Management;04/01/97 25th Anniversary Special, Vol. 26 Issue 5, p10 

    Discusses the benefits of Martha Stewart Living Omnimedia LLC chairwoman Martha Stewart's relationship with her readers. Development of diverse media properties; Result of perseverance in anything worthwhile; Comments by Stewart.

  • Martha Stewart to receive Franklin Award.  // American Printer;Sep2007, Vol. 124 Issue 9, p12 

    The article announces that Martha Stewart, founder of Martha Stewart Living Omnimedia, will receive the 2007 Franklin Award from Printing Industries Alliance.

  • A good Web thing: Martha Stewart to launch Web site. Rich, Laura // MediaWeek;09/01/97, Vol. 7 Issue 32, p27 

    Reports on cooking expert Martha Stewart's plans to launch her own Web site through her company Omnimedia. Use of the site as an information source for Stewart's syndicated television show `Martha Stewart Living' and radio show `Ask Martha'; Inclusion of a commerce section devoted to merchandise...

  • `Mistress of my own destiny'. Gremillion, Jeff // MediaWeek;02/10/97, Vol. 7 Issue 6, p10 

    Reports on the buy-back effort of Martha Stewart to re-privatize the Martha Stewart Living Omnimedia. Time Inc.'s ownership of less than 20 percent share; Planned merchandising extensions.

  • Martha buys Martha Inc. C.L. // Broadcasting & Cable;02/10/97, Vol. 127 Issue 6, p35 

    Reports on Martha Stewart's acquisition of majority of Time Inc.'s stake in Martha Stewart Living Enterprises Inc. Stake Time is holding after then buyout; Speculations on the friction between Stewart's expansion plans and Time Inc.'s corporate agenda.

  • Martha Stewart expanding her empire. Stableford, Joan // Fairfield County Business Journal;03/23/98, Vol. 37 Issue 12, p10 

    Focuses on home decoration and entertaining stylist Martha Stewart's plan to expand the business empire that she began in 1983. Business activity of the Martha Stewart Living Omnimedia LLC; Expansion of direct marketing and merchandising program to online catalog shipping; Possible joint...

  • The importance of being myself.  // Cosmopolitan;Jul97, Vol. 223 Issue 1, p34 

    Discusses the secret of Martha Stewart success and her Martha Stewart Living OmniMedia company. Influence of Stewart's father on her life and business success; Golden rules followed by Stewart to achieve success.

  • Martha STEWART.  // Entertainment Weekly; 

    Profiles Martha Stewart, chief executive officer and chairman of Martha Stewart Living Omnimedia company.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics