CHEWING THE FAT
Tags: OBESITY; ADVERTISING; CONSUMERS -- Attitudes
Related Articles
- Ads chief hits back at obesity lobbyists. Bowery, Joanna // Marketing (00253650);3/14/2007, p7
The article reports on the criticism of consumer groups made by British Advertising Association's chief executive Baroness Peta Buscombe for unfairly blaming the advertising industry about the obesity problems of Great Britain. Buscombe said that consumer groups were manipulating the obesity...
- Food and Non-Alcoholic Beverage Sponsorship of Sporting Events: The Link to the Obesity Issue. Danyichuk, Karen E.; MacIntosh, Eric // Sport Marketing Quarterly;2009, Vol. 18 Issue 2, p69
This study's primary purpose was to examine the opinions of consumers toward the appropriateness of food and non-alcoholic beverage sponsorships of sporting events in relation to other products. Research of this nature is particularly timely in light of the current obesity issue because many...
- Friendly DTC ads could see better results. Dickinson, James G. // Medical Marketing & Media;Feb99, Vol. 34 Issue 2, p38
Reports on the study conducted by CME Health on the perceptions of consumers on drug advertising in the United States.
- Cynicism and Conformity as Correlates of Trust in Product Information Sources. Boush, David M.; Chung-Hyun Kim; Kahle, Lynn R.; Batra, Rajeev // Journal of Current Issues & Research in Advertising;Fall93, Vol. 15 Issue 2, p71
The authors examine patterns of correlation among personality variables that may be related to trust in advertising and to trust in other sources of product information. Trust in sources of product information is positively related to consumer conformity and not related to general cynicism. In...
- Context Effects in the Measurement of Attitude Toward the Advertisement. Laczniak, Russell N.; Teas, R. Kenneth // Journal of Current Issues & Research in Advertising;Spring2002, Vol. 24 Issue 1, p11
Focuses on the attitudes of consumers towards advertisement. Influence of advertising message on the influence; Creation of measurement process; Implications for advertising.
- CHASING THE WUNDT CURVE: AN ADVENTURE IN CONSUMER ESTHETICS. Anand, Punam; Holbrook, Morris B. // Advances in Consumer Research;1986, Vol. 13 Issue 1, p655
Examines the effect of musical programs of advertisement on consumer aesthetics. Effect of musical tempo on perceived activity; Process of power function in tempo to perceived activity; Graph of nonmonotonic Wundt curve on the effect of perceived activity.
- The Affective and Cognitive Dimensions of Pictures in Advertising: An Extension of Mitchell & Olson. Heimbach, Arthur E.; Yalch, Richard F. // Advances in Consumer Research;1988, Vol. 15 Issue 1, p178
No abstract available.
- Consumer Skepticism and Advertising Regulation: What Do the Polls Show? Calfee, John E.; Ringold, Debra Jones // Advances in Consumer Research;1988, Vol. 15 Issue 1, p244
No abstract available.
- Ethnic Attitudes Toward Direct Response Advertising. // Advances in Consumer Research;1998, Vol. 25 Issue 1, p78
Presents an abstract of the article `Ethnic Attitudes Toward Direct Response Advertising,' by Steve Edwards and Carrie La Ferle, which focused on the attitudes of consumers towards redirect response advertising.
