CHEWING THE FAT
- Ads chief hits back at obesity lobbyists. Bowery, Joanna // Marketing (00253650);3/14/2007, p7
The article reports on the criticism of consumer groups made by British Advertising Association's chief executive Baroness Peta Buscombe for unfairly blaming the advertising industry about the obesity problems of Great Britain. Buscombe said that consumer groups were manipulating the obesity...
- Brand is From Mars, Direct is From Venus. Cohen, Andrew // Brandweek;3/11/2002, Vol. 43 Issue 10, p26
Presents ways on bridging brand advertising with direct response. Brand and response ratio; Demand of advertisers.
- Food and Non-Alcoholic Beverage Sponsorship of Sporting Events: The Link to the Obesity Issue. Danyichuk, Karen E.; MacIntosh, Eric // Sport Marketing Quarterly;2009, Vol. 18 Issue 2, p69
This study's primary purpose was to examine the opinions of consumers toward the appropriateness of food and non-alcoholic beverage sponsorships of sporting events in relation to other products. Research of this nature is particularly timely in light of the current obesity issue because many...
- Internet advertisers shouldn't `blink'. // Fairfield County Business Journal;08/10/98, Vol. 37 Issue 32, p4
Opinion. Comments on the results of a survey conducted among consumers on their attitudes towards online advertising and impulse purchases in the United States. Reasons why consumers interact with online advertisers; Role of advertising in online commerce.
- Pulling on the nation's heartstrings. Lawrence, Kevin // NZ Marketing Magazine;Mar98, Vol. 17 Issue 2, p36
Highlights the results of a research paper conducted by Focus Research, on how advertisers use New Zealand icons to promote themselves and how New Zealanders respond. Concept of using feelings of national pride and what drives those feelings; Need to define the different aspects of what it is...
- Marketing. // Henley Manager Update;Summer99, Vol. 10 Issue 4, p12
Discusses marketing of products and the factors that affect customers' urges to buy on impulse. Aim of offering a variety of products under one roof; Goal of customization strategies; Danger of customization strategy; How advertising affects the consumer.
- OPTIMAL TEMPORAL POLICIES IN FLUID MILK ADVERTISING. Vande Kamp, Philip R.; Kaiser, Harry M. // American Journal of Agricultural Economics;May2000, Vol. 82 Issue 2, p274
This study develops an approach to obtain optimal temporal advertising strategies when consumers' response to advertising is asymmetric. Using this approach, optimal strategies for generic fluid milk advertising in New York City are determined. Results indicate that pulsed advertising policies...
- TARGET PRACTICE. Gardyn, Rebecca // American Demographics;Oct2002, Vol. 24 Issue 9, p18
Discusses findings of a survey from research firm E-Poll on the U.S. public perception on advertising. Common types of advertising in the U.S.; Popularity of Internet advertisements among older consumers; Limitation to the popularity of advergames, a medium that blends downloadable online games...
- LOVE IS IN THE AIR. Francella, Kevin // Beverage World;5/15/2002, Vol. 121 Issue 5, p6
Comments on the proprietary attitude of consumers toward their drinks. Reactions to speculations on the production of a vanilla-flavored Coke; Implications for advertisers of beverages.