TITLE

PERCEPTIONS OF ETHNIC MINORITY GROUPS IN ADVERTISING

AUTHOR(S)
Doonar, Joanna
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses ethnic minority cultures in Great Britain. Dominance of television in the mainstream media; Effects of advertising on ethnic minority cultures; Access of ethic minority communities local and regional media.
ACCESSION #
13090034

 

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