TITLE

Selling technology

AUTHOR(S)
Davis, Bruce
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Assesses the real value of technology. Development of the mobile telephone; Need for brands to be sensitive for developing trust; Recognition of the value of the product.
ACCESSION #
13090000

 

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