TITLE

Chinese whispers

AUTHOR(S)
Chen Jin
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Describes separate approaches to innovation by Chinese companies by Haier and Huawei Technologies. Assessment of the sales process; Concepts in product development; Evaluation of the research & development system of the companies. INSET: Haier's organisational innovation links the order to supplier.
ACCESSION #
13089992

 

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