TITLE

Seen and herd

AUTHOR(S)
Earls, Mark
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Argues on misdirection of consumer's ego. Analysis of marketing theory; Definition of human behavior; Mechanism of the herd-theory.
ACCESSION #
13089985

 

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