Getting Uggly

Randle, Paul
May 2004
Brand Strategy;May2004, Issue 182, p30
Trade Publication
Focuses on the attempt of footwear company Deckers Outdoor Corp. to trademark Ugg as a brand in Australia. Dispute over the branding of sheepskin boots; Citation of customer confusion and trademark infringement; Dilemma faced by brand owners in investing in product development.


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