TITLE

The force of a Jedi Council

AUTHOR(S)
Lewis, Elen
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the emphasis placed by several large corporations on developing marketing capability. Contribution of brand building to business growth; Amount invested by Diageo PLC for training marketers; Plan of Tesco PLC to ensure the instilling retailer's culture in marketing. INSET: KEY LEARNINGS.
ACCESSION #
13089974

 

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