TITLE

Barbie's midlife crisis

AUTHOR(S)
Doonar, Joanna
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the revitalization of the Barbie brand by Mattel Inc. Result of breakup with the Ken doll; Result of decline in the operating income of Mattel; Competition from the Bratz doll from MGA Entertainment. INSET: TIMELINE.
ACCESSION #
13089968

 

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