TITLE

Fertile ground lets Weed grow well

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the involvement of Keith Weed, chairman and CEO of Lever Fabergé, in the launch of pink-themed household cleaning products in Great Britain. Authority over the progress of Sunsilk shampoo and Cif cleaner; Career background; Emphasis on skill building and investing in people.
ACCESSION #
13089962

 

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