A Few Extra Letters Can Change Your Career

Averitt III, Richard G.
May 2004
Journal of Financial Planning;May2004, Vol. 17 Issue 5, p18
Academic Journal
The Certified Financial Planner (CFP) certification has always represented education, experience and ethics. Its distinction is more important than ever as the reputation of the financial services industry is on the line. Due to financial scandals, regulatory crackdowns and turbulent markets, financial advisors are faced with growing public scrutiny of their reputations and practices. Earning CFP certification or similar credentials provides a scope of knowledge that helps position financial advisors as an objective expert working strictly for the investor. It better enables to meet clients' changing needs over a lifetime and helps offer a holistic financial service that meets the needs of the total client. The CFP coursework helps advisors develop the skills to identify a client's goals and formulate a financial plan that serves as a road map to accomplish them. Planners gain valuable tools and learn how to interview clients so that they may ascertain the investor's ability to tolerate various kinds of risk inherent in investing. Financial planners who take the challenge to earn a CFP certification and complete the renewal process every two years place themselves in the upper echelon of their profession.


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