TITLE

Talking the language of the board

AUTHOR(S)
Stringham, Peter
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of getting the board of directors to committed to the idea of marketing as key to long-term sustainable growth in Great Britain. Focus of management on marketing; Information on the strategic planning of HSBC UK; Maintenance of market differentiation.
ACCESSION #
13089960

 

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