TITLE

An antidote to CRM hype

AUTHOR(S)
Humby, Clive
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the dilemma related to consumer marketing. Improvement of customer services; Generation of income and brand equity by customers; Measurement of return on customer investment.
ACCESSION #
13089958

 

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