TITLE

Going, going, Google: the end as we know it

AUTHOR(S)
Doonar, Joanna
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Speculates on the impact of Google Inc.'s plan to launch webmail on the brand. Offer of advanced searches and huge volume of storage to customers; Concern over changes in the perception of brands; Emphasis on consumer privacy.
ACCESSION #
13089956

 

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