TITLE

BRAND MOT

AUTHOR(S)
Beckham, David
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the views of several marketing executives on the impact of reported marital infidelities on the brands promoted by soccer player David Beckham in Great Britain. Enhancement of sex appeal and charisma; Emphasis on the association of Beckham's name with the sports; Expression of loyalty among brand sponsors.
ACCESSION #
13089844

 

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