TITLE

The information marketplace

AUTHOR(S)
Mitchell, Alan
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of information in the marketing operations of corporations in Great Britain. Enhancement of customer trust on advertising content; Result of the rise of education and the media; Emphasis on the understanding of brand limits among brand owners.
ACCESSION #
13089834

 

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