TITLE

Split personalities reunited

AUTHOR(S)
Grantham, Chris
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the trend of changing consumer personalities and preferences in Great Britain. Perception of family brands as a source of differentiation, premium, character and soul in their brand repertoires; Impact of television; Identification of consumers with socially rooted brands.
ACCESSION #
13089823

 

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