May 2004
Brand Strategy;May2004, Issue 182, p6
Trade Publication
Reports developments related to product management as of May 2004. Financial results for Apple Computer Inc. for second quarter ending March 27, 2004; Launch of Starbucks-branded premium coffee liqueur product by Starbucks Coffee Co. and Jim Bean Brands Co.; Introduction of the Coca-Cola C2 by Coca-Cola Inc.


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