TITLE

NEWS ROUND UP

PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports developments related to product management as of May 2004. Financial results for Apple Computer Inc. for second quarter ending March 27, 2004; Launch of Starbucks-branded premium coffee liqueur product by Starbucks Coffee Co. and Jim Bean Brands Co.; Introduction of the Coca-Cola C2 by Coca-Cola Inc.
ACCESSION #
13089278

 

Related Articles

  • Coke hopes for boost from coffee variant. Croft, Martin // Marketing Week;4/14/2005, Vol. 28 Issue 15, p7 

    The article reports on the move of Coca-Cola Co. to launch a coffee-flavored variant to broaden the appeal of the drink brand. The company is considering the names Coca-Cola Blak, Makkio or Maqio for the variant. It has registered all three names as trademarks in the US and the European Union,...

  • Coca-Cola restructures in healthy drinks focus. Clark, Nicola // Marketing (00253650);11/30/2005, p4 

    This article reports that Coca-Cola Co. has rejigged its marketing department to focus on health, wellness and performance drinks. The struggling soft-drinks giant has created a dedicated Health and Wellness arm, which will be led by marketing manager Sarah Marsh, who oversaw this year's Great...

  • MAKE THE CALL. Koury, Fred // Smart Business Pittsburgh;Sep2012, Vol. 19 Issue 4, p4 

    The article stresses the need for people to make tough decisions in order to be successful. It cites the case of Coca-Coca Co. as an example to show the relevance of giving up a new product and focusing resources on more productive areas. Emphasis is given on the need to set up accountability...

  • A BIG FAT ZERO? Swinburn, Amanda // B&T Weekly;1/20/2006, Vol. 55 Issue 2548, p1 

    The article focuses on the perspectives of marketers on the launch of Coke Zero, a no-sugar product and an addition to the product lines of Coca-Cola Bottling Co. in Australia in 2006. The new product is aimed largely at men and designed to taste like Coke Classic. Some marketing experts...

  • No solo Mio: Kraft's smash product attracts rival in Coke's Dasani. Schultz, E. J.; Zmuda, Natalie // Advertising Age;11/5/2012, Vol. 83 Issue 40, p1 

    The article focuses on Mio, a beverage flavoring for water marketed by the company Kraft Foods Group. The strong sales of Mio, which are forecast to be more than $200 million in 2012, are discussed. It is noted that beverage industry firm Coca-Cola Co. will launch a similar product in the autumn...

  • POP Noir.  // Foodservice & Hospitality;Oct2006, Vol. 39 Issue 8, p8 

    The article reports on a cola-brew product infused with coffee essence which was launched by Coca-Cola. The Coca Cola Blãk has the classic cola taste with a coffee flavor. It has only 45 calories per serving and is available in a 237 milliliter bottle. The company markets the carbonated...

  • Coke to test coffee in Scandinavia. O'Dwyer, Gerard; Wentz, Laurel // Advertising Age;5/19/2003, Vol. 74 Issue 20, p16 

    The article highlights Coca-Cola Co.'s launch of Georgia, a ready-to-drink coffee brand and the best-selling non-carbonated beverage in Japan. The brand will be tested in the Scandinavia in preparation for a wider international rollout. Robert/Boisen & Like Minded in Copenhagen, backed by Grey...

  • Starbucks adds a few doses of flavor to perk up its packaged-coffee sales. Zmuda, Natalie // Advertising Age;9/20/2010, Vol. 81 Issue 33, p3 

    The article focuses on new product marketing by the coffee shop chain company Starbucks. The company's plan to introduce a product line of flavored coffee beans in its packaged coffee division is examined. Coffee beans flavored with caramel, vanilla and cinnamon will be offered. Marketing...

  • Coca-Cola: looking for a caffeine hit.  // MarketWatch: Drinks;Jun2005, Vol. 4 Issue 6, p14 

    The article presents information on the proposal of Coca-Cola company to launch coffee beverages to the U.S. and Europe. The plan is in connection with the company's coping with its poor sales on carbonated drinks and low calorie colas. The proposal will take a share with PepsiCo and Starbucks...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics