TITLE

The Marketing Academy

AUTHOR(S)
Lewis, Elen
PUB. DATE
May 2004
SOURCE
Brand Strategy;May2004, Issue 182, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the development of marketing capability programs in corporations. Benefits of creating a common marketing culture and sourcing examples of best practice across organizations; Priority placed by companies in employee training; Problem over lack of time and resources.
ACCESSION #
13088951

 

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