The Marketing Academy

Lewis, Elen
May 2004
Brand Strategy;May2004, Issue 182, p3
Trade Publication
Focuses on the development of marketing capability programs in corporations. Benefits of creating a common marketing culture and sourcing examples of best practice across organizations; Priority placed by companies in employee training; Problem over lack of time and resources.


Related Articles

  • PATTERN CLASSIFICATION ANALYSIS OF CORPORATE QUALITY IN IT INDUSTRY. Imai, Shinya; Watada, Junzo // Global Journal of International Business Research;2009, Vol. 2 Issue 2, p50 

    Quality is an attribute which is not important only for products, but also related to management and a company itself. The development and promotion of personnel resources are indispensable in improving the quality of the management and a company. The management quality relates deeply to a...

  • Combined skills savings. Manning, Kathryn // Supply Management;11/18/2004, Vol. 9 Issue 23, p31 

    Features GlaxoSmithKline PLC, recipient of the Best People Development Initiative award in the Chartered Institute of Purchasing and Supply's (CIPS) Supply Management Awards 2004. Company's creation of a learning and development program designed around the company's central procurement process,...

  • The Cunning Plots of Leadership. Stewart, Thomas A. // Fortune;9/7/1998, Vol. 138 Issue 5, p165 

    Considers the value of telling stories as a management technique. The lessons imparted by stories of identity; Stories as a tool for training and development; How stories bring tacit knowledge to the surface; Implications about an environment that has no stories to tell.

  • About Enterprise Learning. Hassed, Tony // New Zealand Management;Jun2004, Vol. 51 Issue 5, p16 

    Discusses the value of training and learning a course in business organizations in New Zealand. Assessment of an individual employee's annual performance; Purpose of enterprises learning; Requirements of the learning approach in management.

  • Small dealerships get highest ratings. Treece, James B. // Automotive News;10/22/2012, Vol. 87 Issue 6539, p50 

    The article reports that employees at small dealerships consistently rated their workplaces higher than those at medium or large stores. Those are some of the findings from employee surveys conducted as part of the screening for the 100 Best Dealerships To Work For. Employees were surveyed in...

  • Serious play. Bailey, Laura // Crain's Detroit Business;4/28/2003, Vol. 19 Issue 17, p11 

    This article focuses on the methods employed in job training for implementing leadership skills in employees. SueJackson co-founder of Rochester Hills-based EnteLead Inc., facilitates the discussion. EnteLead has a nine- to12-month agreement with Executive Discovery L.L.C., a group within The...

  • An Exploration of the Moderating Role of Buyer Corporate Culture in Industrial Buyer-Seller Relationships. Hewett, Kelly; Money, R. Bruce; Sharma, Subhash // Journal of the Academy of Marketing Science;Summer 2002, Vol. 30 Issue 3, p229 

    In this study, the authors examine industrial buyer-seller relationships, exploring the influence of buyer perceptions of their relationships on their repurchase intentions. In particular, close relationships, as opposed to pure transactions, are examined. Using data collected from buyers of...

  • Save Big Money On Little Things.  // American Salesman;Nov2003, Vol. 48 Issue 11, p29 

    Offers marketing and management tips for businesses that are planning to save money. Tips for efficient procurement within a business organization; Recommendations for addressing deliveries.

  • External affairs.  // Supply Management;9/7/2006, Vol. 11 Issue 18, p19 

    The article responds to a query about the benefits of hiring an external procurement adviser. It discusses the role of procurement in marketing and advertising agreements in Great Britain. The author suggests that external procurement advisers can be valuable not just for marketing function but...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics