TITLE

Don't Outsource--Virtualize

PUB. DATE
May 2004
SOURCE
Business Communications Review;May2004, Vol. 34 Issue 5, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The issue about offshore outsourcing has become fascinating to observe. Companies that want to improve their business efficiency might be better off embracing this larger concept, and characterizing their activities as a process of virtualizing non-core business functions rather than as an exercise in outsourcing. Sending jobs to India may grab the headlines, but the steady advance of business process and business infrastructure virtualization is a stronger, wider trend. Using the right terms to describe what is happening also helps shift the focus from job loss to job enhancement, as virtualization ultimately improves a company's ability to create and maintain meaningful work for its employees. To illustrate the value proposition of going down this path, consider the model used by the Sun Microsystems company and the Coors Brewery company in virtualizing a business process.
ACCESSION #
13088405

 

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