The Future Of Presence

May 2004
Business Communications Review;May2004, Vol. 34 Issue 5, p40
Trade Publication
Presence seems to be everywhere these days. Once considered merely an underlying technology to instant messaging, presence - the ability to see, in real time, where someone is, how he or she prefers to be reached, and even what he or she is doing - is becoming its own killer application, one that the Nemertes Research predicts will go well beyond instant messaging (IM) and deep into the enterprise. IM is just one of the many applications that will leverage presence in the future. When it comes to the widespread adoption of enterprise presence, it is not so much a question of 'if,' but 'when.' The barriers are partly related to technology: Knowing everyone's whereabouts and availability within your company is valuable; knowing the whereabouts and availability of everyone you do business with, more so. But corporate culture - indeed, the very way American knowledge workers so what they do, day in and day out - will have to change if the full benefits of presence and real-time collaboration are to be realized.


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