TITLE

Texas Social Studies, Florida Literature Power Pearson Ed. To Top Of EM's 2003 Adoption Scorecard

PUB. DATE
May 2004
SOURCE
Educational Marketer;5/10/2004, Vol. 35 Issue 14, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Social studies was the largest adoption opportunity in 2003 and six of the 10 highest selling textbooks in pre-K-8 came from that discipline, including the two top slots in the annual best-seller list of the journal "Educational Marketers" (EM). Sales of these two textbooks combined represented 58.7% of the $134.6 million in pre-k-5 adoption sales that EM tracked in 2003. On the strength of its showing in the 233.7 million dollar Texas social studies adoption alone, the newly launched Scott Foresman Social Studies from Pearson Education was the best-selling textbook in the pre-K-5 segment.
ACCESSION #
13078530

 

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