TITLE

ProQuest Expands Offerings To K-12 Classroom Market With Acquisition Of Reading A-Z

PUB. DATE
May 2004
SOURCE
Educational Marketer;5/10/2004, Vol. 35 Issue 14, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
K-12 and college information aggregator ProQuest Information and Learning Co. acquired K-12 reading resource publisher Reading A-Z last month for an undisclosed sum. The company is interested in acquisitions on the library side, where it is already a significant player and opportunities on the classroom side, where it is looking to build the business. To grow Reading A-Z and other classroom products, ProQuest is adding to its K-12 sales force, which numbers more than 50 people, to develop a team to concentrate on classroom sales.
ACCESSION #
13078430

 

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