TITLE

Going ethnic takes effort

AUTHOR(S)
Sloan, Carole
PUB. DATE
May 2004
SOURCE
Home Textiles Today;5/10/2004, Vol. 25 Issue 35, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the factors necessary for the success of an ethnic marketing venture in the United States. Initial success of Sears and J.C. Penney in ethnic marketing; Factors which hampered the success of ethnic marketing efforts of some retailers; Marketing activities emerging in some retailers geared towards ethnic groups.
ACCESSION #
13068113

 

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