Going ethnic takes effort

Sloan, Carole
May 2004
Home Textiles Today;5/10/2004, Vol. 25 Issue 35, p12
Trade Publication
Discusses the factors necessary for the success of an ethnic marketing venture in the United States. Initial success of Sears and J.C. Penney in ethnic marketing; Factors which hampered the success of ethnic marketing efforts of some retailers; Marketing activities emerging in some retailers geared towards ethnic groups.


Related Articles

  • Penney's and Sears: Beyond the Mall. Williamson, Rusty; Clark, Evan // WWD: Women's Wear Daily;7/14/2004, Vol. 188 Issue 9, p8 

    Presents information on the off-mall strategies of retail chains J.C. Penney Co. and Sears, Roebuck & Co. in the U.S. Reason given by Penney chief operating officer and President Ken Hicks for using an off-mall plan; Advantages of off-mall stores over full-line stores; Description of the Sears...

  • Lost in transition. Marks, Jennifer // Home Textiles Today;6/7/2004, Vol. 25 Issue 39, p12 

    Discusses the business transitions in several retail companies in the United States. J.C. Penney's Chris Madden home program; Kmart's retail for back-to-school; Target's merchandising transition; Sears Roebuck & Co.'s commitment to revamp its fashion bedding products.

  • Retailers scramble for sales with early discounts. Moroz, Yelena // Retailing Today;6/9/2008, Vol. 47 Issue 7, p4 

    The article reports on the sales performance of the retail industry in the U.S. According to the article, many major retailers are offering discounts to customers due to concerns about the economy. The article discusses the financial performance of retailers Sears and JCPenney, and features the...

  • Retail Briefs.  // Home Textiles Today;2/14/2005, Vol. 26 Issue 23, p2 

    The article presents news related to the textile industry. Sears Roebuck and Co. is launching its newest off-mall format--Sears Essentials, which will offer products such as appliances, lawn and garden, tools, electronics, apparel, and home fashions. Garden Ridge Corp. has filed a plan of...

  • Denim Destinations.  // DNR: Daily News Record;3/29/2004, Vol. 34 Issue 13, p20 

    Lists the top retailers of men's jeans in the U.S. ranked by 2003 dollar share. Wal-Mart; J.C. Penney; Sears, Roebuck & Co.

  • High-tech siren song enraptures retailers. Fitzgerald, Kate // Advertising Age;9/29/1993, Vol. 64 Issue 41, p20 

    This article reports market developments in the U.S. retail industry as of September 1993. Major retailers, their outlets reaching the saturation point, are turning inward for growth. They are reshuffling the mix, adding lower-cost store brands and making greater use of in-store promotions. The...

  • retail. Dolbow, Sandy // Brandweek;04/24/2000, Vol. 41 Issue 17, pU34 

    Focuses on the marketing campaign of retail stores in the United States as of April 2000. `Sign of the Times' television campaign of Target; Price-oriented message of Sears; Advertising agency of JC Penney.

  • Penney's touts fashion to regain edge from Sears. Cuneo, Alice Z. // Advertising Age;3/10/1997, Vol. 68 Issue 10, p6 

    The article reports on the advertising campaign launched by clothing retailer J.C. Penney Co. Inc. in its marketing war against Sears, Roebuck and Co. in the U.S. It features a new song and a tagline "J.C. Penney: I love your style." The goal of the company is to be recognized as a fashion...

  • Hail to the (new) chief. Negley, Jennifer // Home Textiles Today;06/05/2000, Vol. 21 Issue 39, p16 

    Comments on developments related to United States-based retailers Kmart, J.C. Penney and Sears as of June 5, 2000. Problems faced by the companies; Diversification strategies; Electronic commerce operations.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics