ESPN Sidesteps the Middleman

Umstead, R. Thomas
May 2004
Multichannel News;5/10/2004, Vol. 25 Issue 19, p24
Reports on the plan of ESPN to establish a direct distribution relationship with affiliates to gain greater control of its pay-per-view events. List of television programs included in the distribution structure of ESPN; Benefits of the distribution structure; Remarks from ESPN Vice President Matt Murphy on the distribution structure.


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