Playboy Takes Soft Approach to Hard Content

Donohue, Steve
May 2004
Multichannel News;5/10/2004, Vol. 25 Issue 19, p20
Reports on the launch of the marketing campaign created by advertising agency Red Tettemer for Playboy TV network. Goal of the print advertisements and cross channel commercial of Playboy; Tagline of the campaign; Results of a study conducted by Playboy on the expectations of men on adult entertainment videos; Information on the Web campaign of Playboy.


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