TITLE

Investor's Business Daily offers advertising guarantee

AUTHOR(S)
Neuwirth, Robert
PUB. DATE
November 1998
SOURCE
Editor & Publisher;11/14/98, Vol. 131 Issue 46, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advertising campaign of the financial paper `Investor's Business Daily.' Financial paper's purchase of full-page advertisements in the newspapers `The New York Times,' `USA Today,' `Advertising Age,' and other national publications; Plans of `Investor's Business' to create an image-building advertising campaign; Description of the advertising campaign.
ACCESSION #
1305616

 

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