Frisbee Toys with Its Image; Virgin Calls Fan on Red Carpet

Ebenkamp, Becky; Wasserman, Todd
April 2004
Brandweek;4/26/2004, Vol. 45 Issue 17, p11
Trade Publication
Focuses on the brand name products from several companies in the U.S. Decision of Wham-O to reposition its Frisbee sporting goods brand; Sponsor of the MTV Movie Awards in June 2004 courtesy of Virgin Mobile; Partnership made by Kids WB! with Capcom.


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