TITLE

Measuring Sport Team Identification and Commitment: An Empirical Comparison of the Sport Spectator Identification Scale and the Psychological Commitment to Team Scale

AUTHOR(S)
Wann, Daniel L.; Pierce, Stephanie
PUB. DATE
December 2003
SOURCE
North American Journal of Psychology;2003, Vol. 5 Issue 3, p365
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Because the reactions of sport fans are so often a function of their level of identification with and commitment to the team, the accurate measurement of identification/commitment (I/C) is of utmost importance to sport psychologists and marketers. Typically, two scales have been employed to assess I/C: the Sport Spectator Identification Scale (Wann & Branscombe, 1993) and the Psychological Commitment to Team Scale (Mahony, Madrigal, and Howard, 2000). The current study was designed to examine the relationship between these two inventories as well as their relationships with fan behaviors. The results indicated that the two measures were highly correlated and both scales predicted fan behaviors. Discussion includes the importance of developing a multidimensional measure of I/C.
ACCESSION #
13051429

 

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