Macugen account goes to Medicus

Arnold, Matthew
May 2004
Medical Marketing & Media;May2004, Vol. 39 Issue 5, p10
Trade Publication
Reports that Pfizer and Eyetech Pharmaceuticals have appointed Medicus New York to handle professional advertising for their co-marketed Macugen drug for macular degeneration. Account is Medicus Group's first formal assignment from Pfizer; Parent firm Publicis Groupe's work with Pfizer in the past; Macugen is in Phase III clinical trials; Expected launch in first quarter 2005; Rival drug Visudyne from Novartis.


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