Comcast to test drive VOD measurement system

May 2004
CED;May2004, Vol. 30 Issue 5, p10
Trade Publication
Reports on Comcast Cable and Rentrak Corp.'s plan to trial a system that anonymously measures and reports video-on-demand (VOD) usage data. Comcast's plan to being testing the platform in May 2004; Ability of Rentrak's "VOD Essentials" platform to aggregate and analyze VOD viewing data.


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