Retailers Struggle With Data Sales

Marek, Sue
May 2004
Wireless Week;5/1/2004, Vol. 10 Issue 10, p27
Trade Publication
Focuses on the struggle of wireless communication carriers to develop the sales potential of their wireless data services. Importance of monetary incentives for sales associates; Significance of pro-active measures in sales education; Role of sales pitch in the increase of data sales.


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