TITLE

'PUTTING THE BOOT IN' HAS FAILED

AUTHOR(S)
Josephides, Noel
PUB. DATE
April 2004
SOURCE
Travel Trade Gazette UK & Ireland;4/12/2004, Issue 2609, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the condition of the market capacity in the travel industry and its impact of the sales performance of holiday travel packages. Likelihood for corporations to dump excess capacity while declaring negative performances; Claim on the absence of real reduction in capacity except by MyTravel; Importance of decreasing capacity to meet demand; Ineffectiveness of the strategy of maintaining capacity by MyTravel competitors based on its collapse to acquire a commercial advantage.
ACCESSION #
13040609

 

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