Tackle the operators on their own turf

Welsh, John
April 2004
Travel Trade Gazette UK & Ireland;4/12/2004, Issue 2609, p24
Trade Publication
Comments on the row between travel operators and agents regarding the tactics used by the former to lure clients from the latter. Insistence by operators of the non-aggressive marketing approach of printing contact information on brochures; Citation of the ineffectiveness of the agents in handling of the problem; Suggestion to compete with the operators on even terms by establishing call centers, developing Web sites and set-up spots for television programs.


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