Bahrain revs up for glory

Gill, Rob
April 2004
Travel Trade Gazette UK & Ireland;4/12/2004, Issue 2609, p10
Trade Publication
Reports on the impact of hosting the Grand Prix Race in the Middle East on the promotion of the region beyond Dubai. Recognition of the multitude of spectators that watched the event live and on television; Evidence of the capability of the nation to host world-class events; Presentation of Bahrain as an alternative entry point to the Gulf and the Middle East; Belief of the potential for tourism in the region including Abu Dhabi and Oman; Role of Gulf Air in creating the marketing firm Arab Experience to promote tourism to its three hubs.


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