'New Asia' gives way to 'Uniquely Singapore'

April 2004
Travel Trade Gazette UK & Ireland;4/12/2004, Issue 2609, p9
Trade Publication
Reports on the efforts of Singapore to boost its tourism industry. Launch of a slogan to promote tourism; Investment in advertising campaigns; Replacement of the catch phrase "New Asia" to "Uniquely Singapore"; Use of radio and poster promotions.


Related Articles

  • Brand Awareness Indiana's new tourism slogan -- it's not generic. Kronemyer, Bob // Indiana Business Magazine;Jun2006, Vol. 50 Issue 6, p48 

    The article reports on the unveiling of the new tourism slogan of Indiana, which was used during the premiere of the new roller coaster at Holiday World & Splashin' Safari in Santa Claus, Indiana. "Restart Your Engines" was the selected slogan from among a series of surveys and consumer tests of...

  • RECOVERY BRINGS SMILE BACK TO TV. Bowman, Jo // Media: Asia's Media & Marketing Newspaper;2/25/2005, p26 

    The article reports that Asia reaped the rewards of a sharp advertising spend rebound, driven by a handful of regional markets showing double--digit adex growth rates. Brand-hungry shoppers with increasingly fat wallets are fueling double--digit, year-on-year growth in advertising spend around...

  • TUNING IN TO CHINA. Savage, Mike // Media: Asia's Media & Marketing Newspaper;5/20/2005, p22 

    This article focuses on matters related to the radio in China. Radio is becoming an increasingly important buy for China's advertisers. 'Sales servicing is much stronger and how radio works with other media. This is very smart,' says Steven Chang, CEO of Optimedia China, pointing to the rise of...

  • AdMedia. Hatten, Bob; Wilson, Jim; Hopkinson, Rick // AdMedia;Jun2004, Vol. 19 Issue 5, p4 

    Presents letters to the editor referencing articles and topics discussed in previous issues. Correction on the number of listeners to Radio Sport; "Frequent Flyers," which discussed street postering; "Awards--Does the thinking stop there?," which focused on advertising awards.

  • Don't Believe The Hype! Elliott, Christopher // Newsweek (Pacific Edition);4/23/2012 (Pacific Edition), Vol. 159 Issue 17/18, p4 

    The article criticizes the promotional efforts of top rating hotels in the world. He says that most of the favorite marketing slogans of the travel industry are empty claims, either completely unverifiable or highly subjective. According to him, the promotions include assertions that a...

  • Clear Channel Radio Hopes to Gain More From Less. Kovach, Lisa // San Diego Business Journal;12/20/2004, Vol. 25 Issue 51, p3 

    The article comments on Clear Channel Radio's companywide initiative to decrease the number of commercial minutes per hour. On Clear Channel's local stations, the company plans to air no commercial breaks longer than four minutes, with a maximum of six commercials per break. While Clear Channel...

  • Tuning Into Radio Success. Paynich, Vitisia // Response;Jan2004, Vol. 12 Issue 4, p34 

    Discusses the long-term of benefits of integrating radio into direct response television advertising. Issues that must be considered by marketers before using radio; Cost-benefits; Increase of lead generation and flexibility. INSET: 5 Tips for Breaking Into Radio.

  • DTC Marketers Tune In. Friedman, Stephen // Pharmaceutical Executive;Dec2004, Vol. 24 Issue 12, p100 

    Focuses on the advantages of direct to consumer radio as a medium for marketing pharmaceutical products in the U.S. Capability to provide more time for commercials to be aired; Ability to reach specific demographic targets; Fast production benefits.

  • Can radio regain its lustre? Grimshaw, Colin // Marketing (00253650);4/27/2005, p21 

    This article reports that radio's poor fourth-quarter advertising performance has continued into 2005, and its market share has been overtaken by the booming online sector. All this has caused media observers to ask whether radio has lost its gloss. Analysts will scrutinize next month's release...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics