TITLE

'New Asia' gives way to 'Uniquely Singapore'

PUB. DATE
April 2004
SOURCE
Travel Trade Gazette UK & Ireland;4/12/2004, Issue 2609, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the efforts of Singapore to boost its tourism industry. Launch of a slogan to promote tourism; Investment in advertising campaigns; Replacement of the catch phrase "New Asia" to "Uniquely Singapore"; Use of radio and poster promotions.
ACCESSION #
13040501

 

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